I have a better quality of life incorporating Shincha tea into my daily routine. I get a nice boost of energy without the jitters. I have several different types of tea from Ocha & Co, and this is the best I’ve ever had in my life. The customer service service here is superior.
This is a decent tea but it has a flavor that is more dry and mineral than I tend to prefer and expect from a good Shincha. My comparison point here is an example of this season's harvest from Okouchi, which a bit more round, vegetal, and full-flavored, while remaining somewhat lighter than say a deep Gyokuro. The Okouchi tea is slightly more expensive, but not by much, and side by side it definitely wins. However this Shincha is also enjoyable, especially if you prefer a more dry, "clean" cup.
I love this organic shincha green. I purchase exclusively from Ocha and Co because I have not found any other tea producer that offers the same superior quality, reasonable price, and delicious taste. I love Japanese green tea and the shincha is a new one for me but a fast favorite. I order it every time I get tea from a Ocha and I hope they continue to cultivate this one. It’s very light and easy to drink, but if you steep it a little longer it’s nice and strong and robust. Great for iced tea too.
Each year, I await the shincha and am sad if I am not quick enough to get my hands on it. This year is stellar, with low astringency and sweet flavors. There is always the essence of a sea breeze in the delicate flavors.